MMRS (Maguire’s Motocross Racing Series) has 5 racetracks located across Southern Ontario and needed a new way to reach riders for their National Series.
Using a season opening digital awareness campaign, we were able to drive awareness in Quebec, Upstate New York and surrounding areas through. Google and Facebook paid media was used with targeted landing pages, email campaigns, print creative and social posts to drive engagement and business growth. Additional efforts were also placed on the development of sponsorship packages and onsite live Snapchat geofilter for event day engagement.
Goal:
Drive awareness for the M.M.R.S. brand.
Results:
51% who saw MMRS Facebook ads, clicked through resulting in 145 new registrations, increased traffic to website (highest traffic since 2011).
