Cardinal of Canada

Cardinal of Canada is a well established brand who has been selling their mens designer winter coats through B2B channels for many years. They needed a new way to reach their target market and invested in a full direct to consumer brand launch.

Using a combination of design, content, email and digital marketing, a new website was launched and full behaviour-based campaigns were developed to target new consumers. Many on-going campaigns were developed, that provided targeted communications and offers to different consumers, depending on their location, weather and on-site website behaviour.

Client: Cardinal of Canada
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